In case you missed it yesterday, Google dropped a bit of a bomb by asking manufacturers to delay all future Google TV devices until they have a chance to make improvements to the software. The news certainly came as a surprise, and has left many people questioning the future of the platform.
In the midst of all this news, Intel may now be quietly trying to distance themselves from the Google TV brand, despite being the company that provides the chips that power all of the current Google TV devices. The photo above is of an ad that was spotted in a NYC subway station, and while it advertises Smart TV, there is no mention of Google TV whatsoever. There is also the Boxee logo next to the giant text, but the ad seems to primarily be plugging Smart TV rather than Boxee itself.
First off, happy Father’s Day to all you Dads out there. It has been fairly quiet for the past few days in terms of Google TV news, but the folks over at ChipChick posted a great article today highlighting their recent trip to Intel’s Hillsboro campus via the “Upgrade Your Life” event. There, they were given an exclusive tour of the facility, which included a peek at Google TV, as well some other products in Intel’s “Smart TV” line. Intel has apparently had their eye on TV for years, and is now taking advantage of today’s need for constant connectivity with the Web to make a move into television. Continue after the break for an excerpt from the article.
“The idea behind Intel’s new Smart TVs is to make things easier to roll out with more standardization. Expected in the Fall, Google TV is the first Smart TV to roll out from a collaboration with Intel, Google and several CE manufacturers like Sony. Google TV combines the Android OS with the full Chrome browser that you have on your PC. Both Sony and Logitech are the first that will be bringing Google TV products to the U.S. These products will be powered by the Intel Atom processor CE4100. Intel’s representatives made a point to say that this is Not the same Atom processor used inside notebooks, but rather this is a one chip solution that was built from the ground up for consumer electronics devices.”
Continue reading the full article here, which offers some great insight into what Intel thinks will be necessary for Internet TV to be successful.
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