Google’s ambitions appear to be limitless these days. Rumors have been floating around this month about a forthcoming music service, likely to be dubbed Google Music, which will hopefully be an answer to the rather lackluster nature of music playback on Android devices. Google has not made any official announcements as of yet, but the likely pairing with Android means the new music service will surely be finding itself in living rooms via Google TV.

The music industry has been struggling for many years now, and despite digital music sales rising 12% last year, the battle against piracy continues to greatly influence the digital debate. Despite these negative feelings, the overwhelming success of the iTunes Music Store is causing record executives to rethink the digital model.

The growing success of the Android platform, coupled with Google’s push into the TV realm this fall, would make a move into music a logical next step. The ideal experience could go something like this: You are sitting in your living room, watching the latest episode of your favorite TV show through your Google TV device. You hear a song that catches your attention, and would like to buy it. Google TV can point you to the song on Google Music, which you can in turn play on your Android smartphone.

Of course this is all just speculation at this point, but given that Google TV is going to be powered by Android, the above scenario is not entirely far-fetched. Also, given that rumors suggest the service will likely not be available until 2011, the timing would be perfect for release on the Android Market, which should be fully available on Google TV next year. One thing is for certain: Google is truly embracing the idea of pushing beyond its usual business model, as evidenced by the flurry of new media ventures, which is highlighted by the ever-growing success of Android.