Starting in September, Google TV is tipped to finally get its shot abroad after all– the new Sony Google TV set-top box and Sony Blu-ray player integrated with Google TV, expected to retail for €200 (~$266) and €300 (~$400) respectively, will be released in France, the UK, Spain, and Germany. No word yet if other Google TV partners have confirmed plans to cross the pond.
With the next wave of Google TV products poised to hit shelves here in the US later this year, the retail costs of the Google TV products hitting Europe seem high. While the new Sony products do include improvements like Google Play buttons on the remote and Sony’s own Music Unlimited built in, the upcoming switch from Intel’s chipset to the new Marvell ARM-based system is expected to drive costs down. Will European Google TV shelves remain stocked until they too have access to the lower cost options?
[via Slash Gear]
Google has stated that since the recent update, Google TV activation rates have “more than doubled”. Now boasting more than 150 dedicated apps in the Android Market, Google TV continues to adapt to meet the expectations of it’s users, now by teaming up with Marvell, a worldwide leader in chipsets, who have announced that the new Foresight Platform, powered by the Marvell ARMADA 1500 HD Media System-on-a-Chip (SoC), will be replacing Intel chips in the emerging 2012 Google TV hardware.
According to Marvell’s own announcement, the new chips offer tremendous processing power, are energy-efficient, and more affordable– perfect for allowing Google to lower their price points and reach ever more consumers.
[via InteractiveTV Today]
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