Google is planning to shut down it’s TV Ads program in the next couple of months after a 5-year attempt at changing the way TV ads are sold. The service first launched in 2007 and sought to offer the same experience as Google’s highly successful self-serve online advertising model. The TV Ads group will be siphoned off into other divisions, according to Shishir Mehrotra, vice president of products at YouTube. Mehrotra also had the following to say about the discontinuation of TV Ads:

“We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers). We also see opportunities to help users access web content on their TV screens, through products like Google TV.”

Google had originally hoped that Google TV would give TV Ads a much needed push into the mainstream. However, Google TV’s slow start and continuing struggles did not yield the desired results, and in-spite of some recent success stories, TV Ads will be going the way of the Dodo.

[via CNET]