A new startup called Snapstick is looking to take on Google TV and other Internet TV solutions with their new product which lets you “snap” video content from your phone to your TV. The software is still in early beta form, but it pretty much works like this: A small set-top box device is connected to the TV (although they’re not marketing it as a STB, more on that later), which is responsible for actually streaming the content to your TV. Your mobile device becomes the controller, where you navigate to whatever you want to watch (YouTube, Hulu, whatever), and once you find what you want to watch on your TV, you flick or snap your phone towards the device which will then push the content to your TV.

Snapstick is really plugging their software, which they feel is the key to all of this. Ultimately they hope to license this software to STB manufacturers, which would forgo them having to actually manufacturer any hardware themselves. I’ll admit, the concept is pretty interesting, and if whatever it gets built into can be made unblockable by Hulu and the major networks, I could see this becoming somewhat of a contender in the ITV arena. Again, this is pretty early beta type stuff, so we’ll have to wait and see what happens with this one. Continue after the break to watch a brief video demo from Snapstick.

[via CNET]