People have been talking about how Google TV may impact Web analytics and tracking since it was first announced at I/O back in May. Now that Google TV has been released, there will surely be some reports surfacing in the coming months. For now though, ReadWriteWeb has resurrected a post made back in June by AnalyticsMarket which is worth looking at now that Google TV is upon us.
Firstly, TV traffic may be hard to distinguish from regular Web traffic. Google TV uses the Chrome browser, and while the user agent can indicate that a Google TV device is accessing a site, other things may be nearly impossible to track. Another impact may be difficulty in tracking unique visitors. What if someone visits a site on Google TV, but then quickly pulls out their laptop to visit the same site? Obviously this is tracked via IP address, but what if multiple people are in front of the TV when a page is viewed?
Going off that last point, what if all of those people go home and check out the site on their own? There is no way to track the conversion rate from the TV. Also, continuing with the multiple viewers issue, a group of people is going to interact with a site different than if the are on their own in front of their computer. The person controlling the browsing may go visit an area of the site they wouldn’t have before, which makes it difficult to gauge who is doing what while browsing the Web on TV.
These are certainly some interesting points to keep in mind, especially for Webmasters, advertisers and publishers. Check out the source link below to read the full article.
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