Google TV has been in the press a lot the past few days, but not in a good way. As G-day draws near, media outlets are starting to have questions about whether Google TV is going to be able to deliver the goods. It’s been reported that Google has been cozying up with major networks like ABC, NBC, Fox, and CBS in an effort to get them to make their online video more searchable, and to try and convince them to start streaming in a higher quality format. However, content providers remain skeptical about how they can benefit from the Internet-TV revolution, and it is up to Google to convince them.
One tool on Google’s side is TV Ads, which may be a key element in getting skeptics in the industry to embrace Google TV. Still, it may take more than the prospect of targeted ads based on demographics provided by personalized search and geo-location to get the job done. One thing is for certain, though, the clock is ticking for Google to make believers out of some very hesitant individuals.
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