Writing on the official TiVo blog, VP of marketing Tony Lee addressed the hype over Google TV, and the recent discussion over integrating TV and the Web. TiVo, he argued, was initially responsible for creating the DVR, and later implementing search features which made finding content easier.
He goes on to discuss the current web integration already found in TiVo devices:
“With your broadband connection, we bring you the best of the Web all into one TiVo box –- currently 6 million content options and counting. Netflix, YouTube, Amazon, Blockbuster and more are only one click away with your TiVo Premiere. Not up for a movie? Explore new tunes with options like Rhapsody or Pandora, which is coming soon.”
Lee also addressed his company’s ability to evolve with the Web.
“The Web is always evolving, so we’ve already planned for your TiVo Premiere box’s future. We developed TiVo Premiere on Adobe Flash software and a multi-core architecture that will someday allow for third-party applications.”
In a closing argument, he asserts that consumers need not wait until the Fall to begin watching all their favorite online content on their TV’s, but instead can achieve this now with TiVo’s new “Premiere” line, which allows users to view videos on Youtube, Netflix, Blockbuster, and much more. It seems that Google has the TiVo brass a little concerned, but until GTV beings cropping up in living rooms this fall, they can relax, for a while at least.
A future partnership between the two companies could prove beneficial to both parties. TiVo would bring to the table a long established history in Television, and an established name, whereas Google could provide software innovations and the extremely popular Android Marketplace. This post by Lee indicates there are currently no open discussions between TiVo and Google, but it would certainly not come as a surprise somewhere down the road.
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