In its ongoing feud with rival provider DirecTV, Dish Network has launched a new ad campaign which brings the promise of free HD for life. Currently, DirecTV charges a premium of $10 dollars per month for HD, which if left unchanged, would offer a huge incentive for consumers to go with Dish. If Dish continues to bring on new customers, by default, Google TV’s user base will gain a boost come launch time.
Dish also announced last week their plans to bring local stations to 29 additional markets, making them the first pay-TV provider to offer local stations in all markets. This comes at a time when Apple CEO Steve Jobs has suggested that a successful bridge between Internet and Television will be severely hindered by cable services not being available nationwide. This argument might be a bit more valid, if it were not for the fact that Google is partnered with Dish and not a cable provider like Time Warner or Cox.
Dish, who added 237,000 new subscribers in the first quarter of 2010, should only continue to grow in light of this announcement, and as a result will make Google TV’s fall 2010 debut all the stronger. See the aforementioned Dish commercials below:
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